VALUE INNOVATION LAUNCHES COMPELLING NEW MARKETS
OUR VISION: BUSINESSES THAT GROW THROUGH INNOVATION
OUR MISSION: SUPPORTING YOUR VALUE INNOVATION PROJECT
A Blue Ocean Strategy* is "The simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant." The principles of a Blue Ocean Strategy* were elaborated by Pr. Chan Kim and Renée Mauborgne.
The Certified Management Consultant (CMC) designation is the profession's only international certification mark, recognized in over 40 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession. CMC-Canada administers, and its Regional Certifying Institutes confer, the CMC designation in Canada.
Identifying your 'Blue Ocean'* is essential for operating in a field
where you can succeed with minimal competition.
COMMERCIAL SUCCESS THROUGH VALUE INNOVATION
By investing in R&D and quickly adopting innovations—whether developed here or abroad—we can advance with innovation and boost prosperity. To maximize impact, we must focus on value-driven innovation. As Chan Kim and Renée Mauborgne note, "With limited resources, companies must stay smart and efficient, prioritizing value innovation over technology alone to create commercially compelling markets." ​